The Blog

MIAMI, FL., October 28, 2009 – Scrapblog, the leading service for creating and sharing multimedia scrapbooks online, today announced that it has appointed Jill Braff to head the company as President and CEO. Carlos Garcia, who founded Scrapblog and served as CEO for the past 3 years, will transition to focus on partnerships and will continue to be an active board member. Braff, who most recently led worldwide publishing efforts including licensing, marketing and sales as SVP of global publishing at Glu Mobile, assumes her role as President and CEO effective immediately.

“Since inception, Carlos and the team have built a successful company by developing a compelling product that people are passionate about,” said Braff. “I am excited to be working with the Scrapblog team on its goal of making self-expression and multimedia storytelling an easy and fun way for everyone to share the joy and prized moments in their lives with others.”

Since joining Glu Mobile in 2003, Braff’s understanding of the digital entertainment marketplace and evolving consumer behavior has helped shape the way mobile games are marketed and launched today. In 2008, Braff was named by Digital Media Wire as one of the top 25 digital entertainment executives to watch and in 2007 she was honored as one of the 40 most influential people under 40 in Silicon Valley by the Silicon Valley Business Journal, and in 2006 Braff was named one of the game industry’s 100 most influential women by Next Generation.

“As the founder, I could not be more proud of our selection to lead Scrapblog going forward,” said Garcia. “We have built a compelling product and we have learned a lot about selling virtual goods inside a creative platform. Now, Jill will take this offering to the next level. I look forward to working with her and supporting her strategy to maximize the potential of Scrapblog.”

Prior to joining Glu Mobile, Braff held senior marketing positions at Sega of America and Konami of America. In addition to her gaming experience, Braff also held management positions at consumer web service companies Photopoint Corporation and Ancestry.com. She also held positions at The Learning Company, Nintendo of America and Griffin Bacal. Braff has a B.A. from Colgate University.

“We are thrilled to see the appointment of somebody of Jill’s caliber appointed to the role of CEO at Scrapblog. The board has full confidence in Jill’s demonstrated leadership ability, and the value of her industry experience is clear,” said David Min, Principal of Steamboat Ventures, the venture capital affiliate of The Walt Disney Company and a member of Scrapblog’s board of directors.

MIAMI, FL – October 28, 2009 – Scrapblog™, the leading online application for making and sharing digital scrapbooks, today announced QuickMix™, a service that helps users create quick, easy, personalized scrapbooks in minutes. Users simply select a pre-built “kit”, provide their photos, and QuickMix instantly produces a unique digital scrapbook tailored to the photos themselves. They can then use Scrapblog’s award-winning service to customize, share, and print their creation.

QuickMix puts the craft of scrapbooking in reach of the millions of users who would love to put their digital photos into scrapbooks, but lack the time to spend hours on such craftwork. Instead, they have the flexibility to spend as much or as little time customizing a QuickMixed scrapbook as they would like, before sharing the results with family and friends. And unlike other services that attempt to save time by using stock templates, Scrapblog’s QuickMix creates unique layouts on the fly based on the photos and kit chosen by the user. QuickMix uses intelligent technology to arrange the photos and to design a one-of-a-kind scrapbook.

Click, Click, Create
QuickMix works in three easy steps: select a QuickMix scrapbook design kit, add photos, and get instant results. Users can select photos directly from their Facebook, Flickr, Photobucket, Picasa, Smugmug, MySpace and Webshots accounts through one-click integration to these sites, or upload photos directly from their computer. Next, users choose from a wide variety of QuickMix scrapbook kits, including wedding, birthday, travel, seasonal, holiday, baby and just-for-fun styles. Once a design is chosen, QuickMix then instantly creates a unique, personalized digital scrapbook. Most users are done in minutes.

QuickMix users have full access to all the capabilities of the complete Scrapblog application as well. Through Scrapblog, users can tweak their scrapbook using the application’s online design tools, or add new elements including stickers, backgrounds, music, video, and more. When trying QuickMix for the first time, users will earn 150 free credits to use in the Scrapblog Marketplace where they can choose from recommended premium sticker packs and background packs specifically designed to match their QuickMix scrapbook kit.

“Digital cameras are becoming more pervasive because of their convenient size as well as the numerous high quality cameraphones that are in people’s pockets. We think QuickMix will appeal not only to our existing users but to whole new group of people who are looking to do more with the photos they are snapping,” said Jill Braff, CEO of Scrapblog. “QuickMix reflects the richness that Scrapblog has come to be known for and now gives users an express lane to scrapping that they can grow with if they choose.”

After a scrapbook is created using QuickMix, the user has the option for professional printing, or to immediately share it online through social network sites like Facebook or MySpace. Printing options like bound books, cards, and calendars make QuickMix a fun, effortless way to make a personalized gift, and the seasonal and holiday themes make it especially appropriate for the holidays.

Hello Fellow Scrapbloggers!

Scrapblogging is getting some attention and I wanted to share with you two of the recent television spots.

Check out one of our very own community members - Vee* as she gives us a tour of Scrapblog. You’re a star Vee! Way to go! Watch the video here.

Our CEO, Carlos Garcia, also shows off Scrapblog and the new printed books and photocards on the ABC news show “A Head of the Curve.” Watch the segment here.

Enjoy the shows and have a wonderful week!

Rebecca

Users Can Now Turn Their Web-based Scrapbooks into High-quality Keepsakes

Miami, FL – Sept 30, 2008 – Scrapblog, the leading service for creating and sharing multimedia scrapbooks online, today announced the introduction of its custom printing service.

With more than 3 million scrapbook pages created since its launch in 2007, Scrapblog’s free and easy-to-use web-based application offers users the ability share online and now transform their one-of-a-kind scrapbooks into high-quality books, postcards and greeting cards. Scrapblog offers unprecedented creative leeway with hundreds of professionally designed layouts and thousands of creative elements by top artists and scrapbook designers.

“Scrapblog enhances the experience of creating a book or a card online by giving people full creative freedom,” said Carlos Garcia, CEO and Founder of Scrapblog. “Unlike cookie-cutter templates, layouts in Scrapblog can be changed and mixed to create truly personalized keepsakes.”

Keeping its commitment to quality, all books and cards ordered from Scrapblog are printed on acid-free silk paper, meticulously bound to maximize durability, and manufactured in the United States. Additionally, all Scrapblog printed products use controlled forestry paper bearing the Forest Stewardship Council seal, which guarantees the paper comes from forests that are managed to help conserve natural resources and protect the environment.

“As the most requested feature from our users, printing is a natural extension of the boundless creativity made possible with Scrapblog,” said Scrapblog Community Manager Rebecca Saylor. “With Halloween and Christmas quickly approaching, Scrapblog books make a perfect gift for those that want to give and receive something personal and unique, while Scrapblog greeting cards and postcards are great for creating custom invitations, greeting and thank-you cards.”

Scrapblog offers unparalleled flexibility, allowing users to create multiple products from the same designs without starting over. Users can mix their photos, videos, audio, text and various expressive elements without any necessary downloads from their computer or their favorite social media sites including YouTube, Photobucket and Flickr. Once created, Scrapblogs can be shared with just a few friends or the entire world as it currently supports direct publishing to Blogger, Typepad, Wordpress, Flickr, MySpace, Facebook and other popular social networking platforms.

Pages made in Scrapblog are safely stored online, which not only eliminates the risk of lost or misplaced creations, but also means that users can access their work from any computer connected to the Internet to continue creating, sharing or printing their scrapbooks.

“Scrapblog allows people to create tangible keepsakes and share their creations online from one single interface,” said Garcia. “This duality of product creation and online sharing is the best of both worlds for people who want to share and preserve their memories in the most personalized, creative way.”

For full product offering details, photos and pricing, visit www.scrapblog.com/print.

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About Scrapblog, Inc.

Scrapblog is the leader in online scrapbooking and offers a free, web-based service for creating and sharing multimedia scrapbooks. Scrapblog’s intuitive interface allows users to easily mix their photos, videos, audio, text and thousands of creative elements. Users can share their creations on Scrapblog’s online community, through email, or post them on the Web’s most popular photo sites and social networks. Users can also turn their creations into high-quality keepsakes, including books and greeting cards. Scrapblog is based in Miami, Florida. To explore and try Scrapblog, please visit www.scrapblog.com.

Contact
Rachelle Lacroix – Fleishman-Hillard for Scrapblog
rachelle.lacroix@fleishman.com
202.857.2203

Photobucket Launches Digital Scrapbooking in Collaboration with Scrapblog

Powerful and Easy-to-Use Scrapbooking Service Offers New Self-Expression and Storytelling Options to Photobucket Users

San Francisco, Calif. and Miami, Fla. — August 21, 2008 – Photobucket, the leading standalone photo and video-sharing site, today announced the addition of online scrapbooking, powered by Scrapblog, the leading service for creating and sharing scrapbooks online. Scrapblog’s easy-to-use application is now seamlessly integrated with Photobucket, enabling Photobucket’s more than 46 million unique users around the world to transform their photos into personalized digital scrapbooks, without ever leaving Photobucket. Users can share their scrapbooks via email or IM, post them on a personal blog or embed them on asocial network profile.

Through this collaboration with Scrapblog, Photobucket users will have more creative freedom to express themselves and tell stories with their photos. The Scrapblog application allows users to create scrapbooks from scratch or choose from professionally designed themes that provide an even quicker way to get started. In addition to themes for events such as vacations, holidays, sports, weddings and more, themes for popular television programs and films such as Disney’s “High School Musical 3,” among others, are also available.

Users can drag-and-drop photos directly from their Photobucket albums into Scrapblog’s web-based application where they can be cropped, resized and moved to customize the chosen layout. Pages can then be personalized with thousands of creative elements including backgrounds, stickers, text, decorative frames and more. No software downloads are required and the finished scrapbooks are saved in the user’s Photobucket album. Starting in September, users will also be able to print their scrapbooks into high-quality books, greeting cards, postcards and other products.

“Scrapbooks have traditionally been an important part of how people have kept and shared memories offline for many years, and bringing that capability online to Photobucket gives users even more options for enhancing their lives and expressing themselves digitally,” said Alex Welch, President of Photobucket. “We are excited to partner with Scrapblog and be the first photo and video Web site to integrate a digital scrapbooking feature directly into the site, making it easy, convenient and accessible to everyone.”

“At Scrapblog, we are passionate about enabling self-expression and storytelling around photos and videos,” said Carlos Garcia, founder and CEO of Scrapblog. “Since Scrapblog launched, Photobucket users have been coming to Scrapblog.com to create stunning scrapbooks. We are thrilled to make Scrapblog’s online scrapbooking service more accessible to all Photobucket users and allow them to preserve and share their memories in a fun and creative way.”

Photobucket users can log on and create a free scrapbook today at: http://photobucket.com/scrapbooks.

New users can sign up for a free Photobucket account at http://www.photobucket.com.

About Photobucket

Photobucket is the leading standalone photo and video-sharing site, with more than 46 million unique users worldwide* linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. Every day, more than 10 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in San Francisco, California and Denver, Colorado and is located online at http://photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

*comScore Media Metrix, June 2008

About Scrapblog, Inc.

Scrapblog is the leader in online scrapbooking and allows users to create, share and print multimedia scrapbooks. The Scrapblog experience turns everyday people into artists who may express themselves online in fun and personalized ways. Users can aggregate their photos and videos from multiple online sources and mix them with music, audio, text and thousands of creative elements in an environment that is truly drag-and-drop-easy. Scrapblog, Inc. is privately held and based in Miami, Florida. For more information on Scrapblog and a quick tour, please visit Scrapblog Tour.

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Contacts

For Photobucket:

Talia Yates
Fox Interactive Media
310-969-7145
talia.yates@fox.com

For Scrapblog:
Rachelle Lacroix
Fleishman-Hillard
202-857-2203
rachelle.lacroix@fleishman.com